Brands & websites
that win clients.
I’m Alex, an independent designer. I help new businesses launch with a clear identity and a site that turns visitors into enquiries, from first sketch to live build.
I’m Alex, an independent designer. I help new businesses launch with a clear identity and a site that turns visitors into enquiries, from first sketch to live build.

Projects
50+
Brands and sites shipped
Projects
50+
Projects
50+
Brands and sites shipped
Experience
8+
Years running my own practice
Experience
8+
Experience
8+
Years running my own practice
Clients
40+
Teams and founders served
Clients
40+
Clients
40+
Teams and founders served
Trusted by teams at
Selected work
Recent identities and websites, each built around one clear business goal.
Selected work
Recent identities and websites, each built around one clear business goal.
Services
Four ways to work together. Clear scope, fixed starting prices, no surprises.
Services
Four ways to work together. Clear scope, fixed starting prices, no surprises.
Kind words
From founders and teams I’ve worked with over the last few years.
Kind words
From founders and teams I’ve worked with over the last few years.





4.9 / 5
from 40+ clients
Alex took a messy brief and turned it into a brand our whole team finally agrees on. Enquiries were up almost fifty percent within three months.

Maya Lindqvist
Founder
·
Northbeam
Clear process, honest timelines and a site we can actually edit ourselves. It felt like working with a partner, not a vendor.

Daniel Okoro
CEO
·
Fieldnote
Fast, thoughtful and genuinely good at asking the right questions. Our launch page converted from day one.

Ethan Brooks
Product Lead
·
Halcyon Supply
The new identity gave us the confidence to raise our prices. Clients notice the difference before we say a word.

Sofia Marchetti
Creative Director
·
Atelier Nove
We’ve had Alex on maintenance for a year. Small requests are done in a day, and the site keeps getting better.

Hannah Weiss
Marketing Manager
·
Brightwell
The UI kit saved our small team weeks. Clean, well named and easy to extend, exactly how a system should feel.

Leo Tanaka
Design Engineer
·
Orbitly
Alex took a messy brief and turned it into a brand our whole team finally agrees on. Enquiries were up almost fifty percent within three months.

Maya Lindqvist
Founder
·
Northbeam
Clear process, honest timelines and a site we can actually edit ourselves. It felt like working with a partner, not a vendor.

Daniel Okoro
CEO
·
Fieldnote
Fast, thoughtful and genuinely good at asking the right questions. Our launch page converted from day one.

Ethan Brooks
Product Lead
·
Halcyon Supply
The new identity gave us the confidence to raise our prices. Clients notice the difference before we say a word.

Sofia Marchetti
Creative Director
·
Atelier Nove
We’ve had Alex on maintenance for a year. Small requests are done in a day, and the site keeps getting better.

Hannah Weiss
Marketing Manager
·
Brightwell
The UI kit saved our small team weeks. Clean, well named and easy to extend, exactly how a system should feel.

Leo Tanaka
Design Engineer
·
Orbitly
From the store
Templates, components and kits from my own client work, ready to use.
From the store
Templates, components and kits from my own client work, ready to use.
From the blog
Notes on design, pricing and running a one-person studio.
From the blog
Notes on design, pricing and running a one-person studio.









