

Components
80+
components in the UI kit
Speed
3×
faster page builds
Timeline
5 weeks
from audit to launch

01
Challenge
Orbitly ships analytics features every week, but their website and product screens had drifted apart. Every new landing page started from scratch and looked slightly different.
The small team needed one source of truth they could build with on their own.
01
Challenge
Orbitly ships analytics features every week, but their website and product screens had drifted apart. Every new landing page started from scratch and looked slightly different.
The small team needed one source of truth they could build with on their own.
01
Challenge
Orbitly ships analytics features every week, but their website and product screens had drifted apart. Every new landing page started from scratch and looked slightly different.
The small team needed one source of truth they could build with on their own.
02
Process
We audited every screen and page, then reduced them to a compact set of tokens and around eighty components. The marketing site was rebuilt in Framer from the same library, so product and website finally match.
Each component comes with clear rules and examples, and the team was trained to assemble new pages without help.
02
Process
We audited every screen and page, then reduced them to a compact set of tokens and around eighty components. The marketing site was rebuilt in Framer from the same library, so product and website finally match.
Each component comes with clear rules and examples, and the team was trained to assemble new pages without help.
02
Process
We audited every screen and page, then reduced them to a compact set of tokens and around eighty components. The marketing site was rebuilt in Framer from the same library, so product and website finally match.
Each component comes with clear rules and examples, and the team was trained to assemble new pages without help.
03
Result
New pages now take an afternoon instead of a week. Product and marketing use the same library, and the design engineer maintains it alongside the codebase.
03
Result
New pages now take an afternoon instead of a week. Product and marketing use the same library, and the design engineer maintains it alongside the codebase.
03
Result
New pages now take an afternoon instead of a week. Product and marketing use the same library, and the design engineer maintains it alongside the codebase.




