Orbitly

A component library and marketing site for a fast-moving analytics startup.

Orbitly project cover
Orbitly project cover

Client

Orbitly

Year

2025

Role

Design system, Framer build

Category

Web Development

Components

80+

components in the UI kit

Speed

3×

faster page builds

Timeline

5 weeks

from audit to launch

Orbitly project cover

01

Challenge

Orbitly ships analytics features every week, but their website and product screens had drifted apart. Every new landing page started from scratch and looked slightly different.

The small team needed one source of truth they could build with on their own.

01

Challenge

Orbitly ships analytics features every week, but their website and product screens had drifted apart. Every new landing page started from scratch and looked slightly different.

The small team needed one source of truth they could build with on their own.

01

Challenge

Orbitly ships analytics features every week, but their website and product screens had drifted apart. Every new landing page started from scratch and looked slightly different.

The small team needed one source of truth they could build with on their own.

02

Process

We audited every screen and page, then reduced them to a compact set of tokens and around eighty components. The marketing site was rebuilt in Framer from the same library, so product and website finally match.

Each component comes with clear rules and examples, and the team was trained to assemble new pages without help.

02

Process

We audited every screen and page, then reduced them to a compact set of tokens and around eighty components. The marketing site was rebuilt in Framer from the same library, so product and website finally match.

Each component comes with clear rules and examples, and the team was trained to assemble new pages without help.

02

Process

We audited every screen and page, then reduced them to a compact set of tokens and around eighty components. The marketing site was rebuilt in Framer from the same library, so product and website finally match.

Each component comes with clear rules and examples, and the team was trained to assemble new pages without help.

03

Result

New pages now take an afternoon instead of a week. Product and marketing use the same library, and the design engineer maintains it alongside the codebase.

03

Result

New pages now take an afternoon instead of a week. Product and marketing use the same library, and the design engineer maintains it alongside the codebase.

03

Result

New pages now take an afternoon instead of a week. Product and marketing use the same library, and the design engineer maintains it alongside the codebase.

Orbitly project, image 1
Orbitly project, image 2
Orbitly project, image 3

Let’s work together

Tell me about your project and I’ll reply within one business day with next steps and a rough estimate.

Available for work

Replies within one business day

Notes on design & business

Monthly lessons from client work, plus new products first.

Join 2,400+ readers

Unsubscribe anytime

Let’s work together

Tell me about your project and I’ll reply within one business day with next steps and a rough estimate.

Available for work

Replies within one business day

Notes on design & business

Monthly lessons from client work, plus new products first.

Join 2,400+ readers

Unsubscribe anytime

Let’s work together

Tell me about your project and I’ll reply within one business day with next steps and a rough estimate.

Available for work

Replies within one business day

Notes on design & business

Monthly lessons from client work, plus new products first.

Join 2,400+ readers

Unsubscribe anytime

Create a free website with Framer, the website builder loved by startups, designers and agencies.